Research* has shown that when buying anti-perspirant deodorants, nearly three quarters of people in the UK would prefer to use a more natural alternative, and almost two thirds of us are interested in aluminium free formulas. That’s why in addition to our Classic range, we’ve expanded our 0% Aluminium range with a new 0% Aluminium anti-perspirant roll-on.
We want to offer you an even wider range of choices, with a new alternative to your traditional protection.
Instead of aluminium salts, our new anti-perspirant roll-on contains natural plant extracts (bamboo powder & horsetail) and essential oil (sage) ensuring 24 hour sweat protection:
Dries sweat before contact with the bacteria present on the skin
Softens the skin and acts as a deodoriser
Acts as an astringent, helping to close the pores
*Mintel report UK, January 2015