40 years of
strength through kindness


It’s hard to believe deodorant products might have once ‘stung’ our bodies. In 1976, we declared ‘No more sting!’ and launched the first non-sting anti-perspirant.


Girls just wanna have fun, right? Absolutely! At the beginning of the fun-loving 80s, Soft & Gentle released ‘After Hours’, the anti-perspirant for a party generation.

2003 | BODY & MIND

In 2003, we launched our anti-stress aromatherapy collection with lavender and patchouli, which is still one of our most popular fragrance combinations ever.


We relaunch our entire range with a huge selection of unique fragrances. Our new body responsive technology creates an anti-perspirant with 48hr protection. View Classic range

2017 & 2018 | HELLO 0% ALUMINIUM RANGE!

Continuing our desire to meet unmet needs on the market and keeping to our skin kindness DNA, we launched our Aluminium Dry Deodorant range and our 0% Anti-perspirant roll on range, offering you an alternative to your traditional everyday protection. View 0% Aluminium range

Now | SKIN PROTECT RANGE: Our latest innovation

Our NEW Skin Protect range brings you 48hr sweat and odour protection infused with organic oils, in a choice of four beautiful fine fragrances to provide advanced skin protection. Designed and tested on sensitive skin, our new formula has been accredited by the Skin Health Alliance, is vegan friendly and comes in recyclable packaging. View Skin Protect range

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