Dr Pixie McKenna: Sweating myths and intimate skincare

We’re working with GP and TV Presenter Dr Pixie McKenna to help dispel the myths around sweating and intimate skincare. Click here to discover her top tips and essential life hacks to keep you confident and fresh all day, every day!

Read more

Ready for Real Life. What does real life throw at you?

We appreciate how hectic real life can be and the countless challenges you need to tackle on a daily basis. Running late again? Frantically trying to hit a deadline? Chasing the kids? Soft & Gentle products are ready when you need us most.

Learn more

Cosmopolitan Reader Recommended UK 2017:

Our Soft & Gentle 0% Aluminium Dry Deodorant range is now Cosmopolitan Reader Recommended accredited!

Discover the range today


Skin Kind Deodorant for Womankind

Soft & Gentle has been creating women’s personal care products, known for their gentle formulations and great fragrances, for more than 40 years.

Our classic antiperspirant collection offers everything you need in an antiperspirant deodorant: 48 hour protection, anti-white or yellow marks and skin kindness – with a choice of delicate fragrances.

Our 0% aluminium range offers a deodorant for sensitive skin; it’s a delicately scented, skin kind formula which contains no aluminium and no alcohol.

Find your perfect fragrance

Find your perfect fragrance

Click to take our quiz

Ready for Real Life with Soft & Gentle

Ready for Real Life with Soft & Gentle

Click to Learn More

“I've waited years for an aluminium free deodorant and one that smells great too.”

View product

“My favourite fragrance is Jasmine and Coco milk, smells great and works too!”

View product