There for you when you need us most

Soft & Gentle has been creating women’s personal care products, known for their efficacious, gentle formulations and great fragrances, for more than 40 years.

Our Skin Protect range offers long lasting protection against sweat and odour, infused with organic oils and using a choice of four fine fragrances made with ethically sourced essential oils to leave you feeling fresh, dry and confident for up to 48hrs.

Our S&G 0% Aluminium range will help reduce odour (dry deodorant range) and sweat (anti-perspirant roll on range) whilst being free of aluminium and alcohol as it is made with natural plant extracts. An alternative to your traditional everyday protection, our range offers a delicately scented, skin kind formula.

Our Classic antiperspirant collection works in harmony with your body, helping to moisturise your skin while keeping you fresh and dry.

Skin Protect Range

S&G Skin Protect range is our latest innovation. Combining 48hr sweat & odour protection, our latest range is infused with organic oils and contains beautiful, fine fragrances containing ethically sourced essential oils, suitable for even sensitive skin to help provide that lovely soft feeling to your skin so you can stay fresh all day long.

0% Aluminium Range

No aluminium, no alcohol, kind protection. An alternative to your traditional every day protection. Our S&G 0% aluminium range will help reduce odour (dry deodorant range) and sweat (anti-perspirant roll on range) whilst being free of aluminium and alcohol as it is powered by an active botanical complex.

Classic Range

Stay active with confidence. With nature inspired fragrances and 48hr protection, our classic range is perfect for those on the go. Working in harmony with your body, they help moisturise your skin while keeping you fresh and dry.

Follow us @Soft&GentleUK

Instagram post 17852908462653112 @Dizzybrunette3 knows the importance of gentle protection "My autumn day to day essentials 🍁 For me deodorant is just as important as putting on underwear and I won’t leave the house without it. I’ve tried many in the past, and the new @softandgentleuk Skin Protect range is so good 😍" Designed with strength & gentleness in mind 🌸, our beautiful new range will gently keep you feeling fresh and dry throughout the day.

Discover four unique fragrances and find your perfect protecting match 👉 https://bit.ly/33i5NpW

#strengththroughkindness #vegan #veganbeauty  #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #selflove #beauty #strengthfromwithin
Instagram post 17843543026750009 We believe that being kind to yourself is equally as important as spreading kindness to others. Why not start your morning routine with our NEW Skin Protect range - it smells delicious, it will keep you fresh and dry all day, but most importantly it will leave your skin feeling so soft and nourished. 🌿

#strengththroughkindness #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #motivationalquotes #selflove #beauty #strengthfromwithin
Instagram post 17868396463507243 Thank you @fashionbyvaida for this great photo 🌸

Our NEW Skin Protect range is even suitable for sensitive skin as it is infused with organic Coconut & Jojoba oils and comes in four fine amazing fragrances containing ethically sourced essentials oils. 🌿

Kindness is a sign of strength, so be kind to skin and feel strong in who you are all day everyday 💕 
#strengththroughkindness #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #selflove #beauty #strengthfromwithin
Instagram post 17862541690545645 Patience, putting others first, being willing to try new things and not giving in to peer pressure are among the signs someone is strong but also kind. 💕

Our NEW Skin Protect range is infused with organic oils to help leave your skin feeling soft and nourished, whilst giving you confidence as it protects you against sweat & odour for up to 48hrs 💕 
Shop here to try our new Skin Protect range 👉 https://bit.ly/2TXVFPr

#strengththroughkindness #seizetheday #confidence #kindness #vegan #veganbeauty #skincareaddict #skincarecommunity #bodycare #beautiful #crueltyfreeskincare #selflove
Instagram post 17846113165705648 It has emerged that us Brits are nine times more likely to consider someone ‘strong’ based on their character, rather than physicality 😍

And 68 per cent of us believe it takes personal strength to be a kind person. So here is #MondayMotivation to have a week filled with kindness and show our strength 💕

Find out more on our website: https://bit.ly/2lNitnT

#strengththroughkindness #mondaymotivation #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #motivationalquotes #selflove #beauty #strengthfromwithin
Instagram post 17852158165623062 @hayleyhall_uk knows how it is! "You need a deo that keeps you feeling great all day long. It’s a completely different experience to what I’m used to, providing a super soft application"

Our new range of antiperspirant deodorants have been designed with delicate fragrances for delicate skin, to keep you feeling fresh and dry all day long 🌸

Feel strong in yourself each day, and be kind to your skin with the Skin Protect range. There are four fine fragrances to choose from, each letting you feel confident in your skin, day after day ❤️ Shop the range here 👉 https://bit.ly/2TXVFPr

#strengththroughkindness #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity#selfcare #organic #bekind #selflove #beauty #strengthfromwithin
Instagram post 17943712168307347 Being able to admit you are wrong, asking for help and being kind even when someone is rude or aggressive are among the signs you are a ‘strong’ person, a study has found ❤️ Our NEW Skin Protect range allows you to feel strong in your skin and gives you that confidence to start each day the right way...with kindness ✨

#strengththroughkindness #mondaymotivation #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #motivationalquotes
Instagram post 18059653693174892 Our classic range is currently undergoing a bit of revamp..and, yes, we are quite excited about it 😉

But don't worry, our formulation and fragrances are the same so you can still find your favourite one in store.💕 Same great protection, brand new look! 
Have you spotted our new look products yet? 😀 
#classic #newlooksamegreatfeel #skincare #vibrant #fun #skincare #selflove
Instagram post 17872659634473526 Here is a #TuesdayThought from @aliceliveing, a positive, kind and strong woman who gives a honest and real look into her life 😘 “As simple as it sounds, I genuinely believe that the world would be a better place if we were all just a little bit kinder to one another.⁣” Why not spread a little kindness to others, but don't forget about yourself! And why not start by being kind to your skin? Our Skin Protect range is full of fine fragrances and organic oils, leaving you feeling strong to take on the day with skin that feels soft. 🌸 
#strengththroughkindness #vegan #veganbeauty #skincare #sensitiveskin #skincarecommunity #selfcare #organic #bekind #selflove #beauty #strengthfromwithin
Instagram post 18104033005043161 We recently asked the British public how they would define strength. Clinical Psychologist Dr Emma Gray said: “It’s promising to see that Brits do value characteristics of kindness when defining strength." 😊

If you also believe in #StrengthThroughKindness why not try our new Skin Protect range? It is suitable for even sensitive skin, infused with organic oils to help provide that lovely soft feeling to your skin, whilst protecting you against sweat & odour for up to 48hrs 💕

Shop our Orange & White Ginger fragrance here, now half price 👉 https://bit.ly/2lFrpvS

#Confidence #Kindness #Vegan #veganbeauty #skincareaddict #skincarecommunity #bodycare #beautiful #crueltyfreeskincare #selflove
Instagram post 18057624313170915 A #TuesdayTestimony from @beautyrocksblog "You might not think of luxury when it comes to deodorants but this one is a game-changer" 
Our new Skin Protect range is a formula infused with organic oils and made with fine fragrances containing ethically-sourced essential oils and is even suitable for sensitive skin, plus it's is vegan-friendly 👌🏽 There are four fragrances in total so why not head to boots where they are half price and find your favourite 👉 https://bit.ly/2TXVFPr 📸- @beautyrocksblog  #strengththroughkindness #finefragrances #vegan #veganbeauty #skincare #bekind #beauty #selfcare
Instagram post 17896586827390872 Being able to put their own problems aside to help others, volunteering for tasks no one else wants to do and not judging others also feature in the list of things that indicate a person is strong.💕 Take on this new day and let us know in the comments below how you will fit some kindness in. No matter how big or small, it matters 🤗

Our New Skin Protect Range allows for 48hr protection and is made with organic oils and fine fragrances containing ethically sourced essential oils. 🌿 It is also half price at Boots so pick up one day and let us know what you think in the comments below. 😊

Shop here to try our Ylang Ylang & Almond Oil fragrance 👉 https://bit.ly/2lXxmUN

#StrengthThroughKindness #SeizeTheDay #Confidence #Kindness #Vegan #veganbeauty #skincareaddict #skincarecommunity #bodycare #beautiful #crueltyfreeskincare #selflove
Instagram post 18102070540050895 We agree with @clairebearlondon that scent is really important 🌺

With the new Skin Protect range, our vegan-friendly anti-perspirant deodorants are made using fine fragrances which contain ethically sourced essential oils and still provide 48hr protection, even for sensitive skin 😊

Why not find your favourite fragrance today, especially since the range is currently half price at boots 💕

Shop the range here 👉 https://bit.ly/2TXVFPr 📸-@clairebearlondon

#WednesdayWisdom #FineFragrances #StrengthThroughKindness #Vegan #veganbeauty
Instagram post 17848206505624014 Being kind to others is as important as being kind to yourself 💕 
Have you heard about our new S&G Skin Protect range? We have carefully selected our ingredients and use organic oils to make sure our formulas are gentle for the skin but is one that works, time and time again 🌿

#StregthThroughKindness #Kindness
Instagram post 18029021836221630 We recently ran a survey with 2,000 British people to uncover the different meanings of strength.

Many of you considered defining true strength to being supportive, putting your problems aside to help others and speaking up when someone is being mistreated. 👍

Share with us in the comments below if you have done a kind act this week that made someone feel stronger 💕

#StrengthThroughKindness #FoodForThought #BeTheChange

Where To Buy

Soft & Gentle products are available all over the UK. Visit one of these retailers to discover our range of Soft & Gentle products.

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