Mornings just got better with Soft & Gentle

Win luxury skincare, gym classes and much much more, as well as one special prize worth £1,000! Find our promotional packs in store and enter here today.**While stocks last. UK, 18+ only. Enter between 14.05.18 and 30.09.18 between the hours of 7am and 10pm. For full T&C’s click here. Or check out our FAQs.

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Ready for Real Life. What does real life throw at you?

We appreciate how hectic real life can be and the countless challenges you need to tackle on a daily basis. Running late again? Frantically trying to hit a deadline? Chasing the kids? Soft & Gentle products are ready when you need us most.

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Cosmopolitan Reader Recommended UK 2017:

Our Soft & Gentle 0% Aluminium Dry Deodorant range is now Cosmopolitan Reader Recommended accredited!

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Skin Kind Deodorant for Womankind

Soft & Gentle has been creating women’s personal care products, known for their gentle formulations and great fragrances, for more than 40 years.

Our classic antiperspirant collection offers everything you need in an antiperspirant deodorant: 48 hour protection, anti-white or yellow marks and skin kindness – with a choice of delicate fragrances.

Our 0% aluminium range offers a deodorant for sensitive skin; it’s a delicately scented, skin kind formula which contains no aluminium and no alcohol.

Find your perfect fragrance

Find your perfect fragrance

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Ready for Real Life with Soft & Gentle

Ready for Real Life with Soft & Gentle

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“I've waited years for an aluminium free deodorant and one that smells great too.”

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“My favourite fragrance is Jasmine and Coco milk, smells great and works too!”

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