Ready for Real Life. What does real life throw at you?

We appreciate how hectic real life can be and the countless challenges you need to tackle on a daily basis. Running late again? Frantically trying to hit a deadline? Chasing the kids? Soft & Gentle products are ready when you need us most.

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Pure Beauty Award winner 2018:

Our Soft & Gentle 0% Aluminium Roll-On has been voted ‘Best New Deodorant 2018’!

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Skin Kind Deodorant for Womankind

Soft & Gentle has been creating women’s personal care products, known for their gentle formulations and great fragrances, for more than 40 years.

Our classic antiperspirant collection offers everything you need in an antiperspirant deodorant: 48 hour protection, anti-white or yellow marks and skin kindness – with a choice of delicate fragrances.

Our 0% aluminium range offers a deodorant for sensitive skin; it’s a delicately scented, skin kind formula which contains no aluminium and no alcohol.

Find your perfect fragrance

Find your perfect fragrance

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Ready for Real Life with Soft & Gentle

Ready for Real Life with Soft & Gentle

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“I've waited years for an aluminium free deodorant and one that smells great too.”

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“My favourite fragrance is Jasmine and Coco milk, smells great and works too!”

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